Emir Atli, co-founder and CRO of HockeyStack, shares his journey from high school in Turkey to building a successful revenue analytics platform. HockeyStack started as a social media app but pivoted to become a Google Analytics alternative. They built a product that tracks product data and website data, offering better insights than Google Analytics. Emir emphasizes the importance of building a better technology and hiring the best talent. He also discusses the challenges of raising venture capital and managing the pressure of being a C-level executive. HockeyStack is not just an attribution tool, but a command center for revenue teams, offering sales intelligence and ABM products in addition to attribution. HockeyStack is a B2B revenue intelligence platform that aims to be the centralized command center for sales and marketing teams. They offer products like ABMS Sales Intelligence and are working on building a buyer journey platform. The company has a diversified marketing strategy, with a focus on LinkedIn, Google, events, influencer partnerships, and SEO. They have also entered the enterprise segment and prioritize building relationships with enterprise customers. The goal is for HockeyStack to go public in 2030 and become the operating system for B2B revenue teams. TAKEAWAYS: - HockeyStack started as a social media app but pivoted to become a Google Analytics alternative, offering better insights into product and website data. - Building a better technology and hiring the best talent are key factors in the success of a startup. - Raising venture capital requires traction and a compelling story, and it's important to have a strong support network. - Dealing with pressure as a C-level executive involves having people to lean on, such as an executive coach and therapist, and knowing that you can start over if needed. - HockeyStack is not just an attribution tool, but a command center for revenue teams, offering sales intelligence and ABM products in addition to attribution. HockeyStack aims to be the centralized command center for B2B revenue teams - They offer products like ABMS Sales Intelligence and are working on a buyer journey platform - Their marketing strategy includes LinkedIn, Google, events, influencer partnerships, and SEO - HockeyStack has entered the enterprise segment and prioritizes building relationships with enterprise customers - The goal is for HockeyStack to go public in 2030 and become the operating system for B2B revenue teams TIMESTAMPS: 00:00 Introduction 01:31 Early Ventures and Lessons Learned 03:45 The Birth of HockeyStack
05:16 Scaling and Market Strategy
10:51 Challenges and Personal Growth
20:06 The Future of HockeyStack
27:36 The Role of Signals in Marketing
31:47 Making Data Actionable
35:18 Diversifying Marketing Strategies
38:44 Enterprise Sales Strategy
48:05 Future Vision for HockeyStack
51:54 Conclusion and Hiring Announcements
FounderVideo Podcast Ep. 21: Emir Atli, Co-Founder & CRO at HockeyStack (https://hockeystack.com/) FV 21: Raising VC, First-time Founding, Enterprise Software & Nimble GTM | Emir Atli @HockeyStackB2B Brought to you by: https://foundervideo.com Increase the profitability of your LinkedIn Ads - book a free strategy call today.
