Sam Winsbury, founder of Kurogo, joins the show for a sharp, tactical conversation on building a personal brand that actually drives business, especially on LinkedIn. Forget vanity metrics or recycled advice; this is about creating content that positions you as the go-to in your niche, not just another voice in the feed.
Sam's unpacking the systems behind building authority at scale, how founders should approach personal content differently, and why attention without conversion is a waste of time.
🟣 In this episode, we’re diving deep into:💡 Why most LinkedIn content fails to build real trust
🧠 The psychology behind content that converts
🔧 How to systemise your personal brand without sounding robotic
📈 Balancing growth, positioning, and monetisation as a founder
🛠️ Creating leverage from content that compounds over time
This is an episode worth tuning into if you’re serious about making your online presence drive real results.
Timestamps:00:00 Introductions
01:00 Starting a marketing agency straight after graduation
04:00 Hustling for freelance gigs and the unexpected power of LinkedIn
06:28 Overcoming fear and shame when you start posting online
08:32 Insecurity and building conviction as a young founder
10:30 Splitting the business into agency and education models
14:44 Do you actually need a personal brand to succeed?
16:41 The 30-day game plan to build your brand from scratch
18:52 What part of Sam still feels unseen despite all the visibility
20:00 Why 10% extra effort changes everything
26:48 Fear of complacency and being driven by internal standards
29:57 Grief, ambition, and the emotion behind building something alone
30:41 Founder vs performer, how personal branding blurs the line
33:17 Hiring globally and building a high-performing remote team
36:00 Growing beyond LinkedIn, adding PR, speaking, and funnels
39:21 Why most of LinkedIn content feels cringey and superficial
42:14 Image plus text - what actually performs best right now
44:27 Sam’s no-BS approach to routines
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