In this episode, the hosts explore the vital role of product-market fit (PMF) and how to find it using the Product-Market fit score. They discuss the importance of aligning products with market demand and gathering feedback from the right users. The conversation emphasizes identifying an Ideal Customer Profile (ICP) for effective targeting and introduces the idea of sticky users—those who engage consistently with a product. Guest Herbert Bay shares insights on EarKick, a self-care app, detailing its growth and PMF evaluation. He highlights the need for repeated user engagement, examines survey methodologies, and identifies key features for enhancing retention. The episode also compares the Product Market Fit Score with the Net Promoter Score (NPS), stressing their significance in product development and user satisfaction.

Founders! Please fill in the 2-minute survey on Growth:

https://forms.gle/JYaBcrpvfcgLXqqw5

Product Market Fit Score in short:

https://youtu.be/gEiK-bDOADg?si=_yZtQwplkXY4nM_B

Host: Heini Zachariassen

LinkedIn: https://www.linkedin.com/in/heini/

Co-Host: Theis Søndergaard

LinkedIn: https://dk.linkedin.com/in/theissondergaard

Guest: Herbert Bay

LinkedIn: https://www.linkedin.com/in/herbertbay

Earkick: https://earkick.com/

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