Isaiah Tatum and Noel Stemn started their business in Tatum’s basement, with the two longtime friends juicing fruits and vegetables and coming up with new recipes for fresh, healthy and delicious juices and smoothies. Now, the pair has its own store, Woo Juice, which is located in the Midtown Mall in downtown Worcester. Tatum and Stemn met in middle school at the Nativity School of Worcester and have been friends ever since. They always knew they wanted to start a business together, but wer...
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Isaiah Tatum and Noel Stemn started their business in Tatum’s basement, with the two longtime friends juicing fruits and vegetables and coming up with new recipes for fresh, healthy and delicious juices and smoothies. Now, the pair has its own store, Woo Juice, which is located in the Midtown Mall in downtown Worcester. Tatum and Stemn met in middle school at the Nativity School of Worcester and have been friends ever since. They always knew they wanted to start a business together, but wer...
Today we are joined by Joe Astrella and Vinny Astrella founders of Rocco's Doughnut Company. The Astrella family has always been involved with doughnuts in one way or another, whether it was with Joe's father, Rocco, being an original Dunkin franchise owner, or other family members owning doughnut shops throughout Massachusetts. Since the beginning, Joe has involved his children, Vinny, Dominic, and Kerri and now they are the future of Rocco’s. The rich family history is what inspires them to...
Founders Story
Isaiah Tatum and Noel Stemn started their business in Tatum’s basement, with the two longtime friends juicing fruits and vegetables and coming up with new recipes for fresh, healthy and delicious juices and smoothies. Now, the pair has its own store, Woo Juice, which is located in the Midtown Mall in downtown Worcester. Tatum and Stemn met in middle school at the Nativity School of Worcester and have been friends ever since. They always knew they wanted to start a business together, but wer...
