Summary

In this conversation, Lirone Glikman shares his journey as a founder and branding consultant, emphasizing the importance of credibility and effective communication for entrepreneurs. He discusses his experiences in various countries, the challenges founders face in branding and marketing, and the significance of cultural understanding in communication. Lirone also highlights the role of webinars and personal branding in building trust and relationships in the business world.

Takeaways

It's important to know when to push and when to let things happen.

Founders must build their brand and credibility through effective marketing.

Cultural differences can significantly impact communication with investors and clients.

Webinars remain a powerful tool for connecting with audiences and building credibility.

Understanding one's brand identity is crucial for effective communication.

Networking and relationship building are essential skills for founders.

Personal branding can increase the likelihood of business success.

Founders should be authentic in their online presence.

Learning from feedback is vital for growth and improvement.

Persistence is key in the entrepreneurial journey.

Chapters

00:00 Introduction and Inspirational Quotes

01:57 The Importance of Brand Credibility

05:49 Lirone's Journey and Background

11:01 Helping Founders Communicate Effectively

15:22 Case Studies and Success Stories

21:23 Cultural Communication Challenges

23:36 Business Size and Customer Base

24:23 Lessons Learned and Advice

25:12 Lightning Round: Quickfire Questions