I Sold My Car & Built a Cult Haircare Startup Founder Story

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Founders in Motion

Thea Ngo

18 episodes

2 days ago

Where early-stage founders share raw stories of wins, failures, and lessons from building bold ideas New episodes every other Thursday. Get connected to the community @foundersinmotion

Entrepreneurship

Business

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Where early-stage founders share raw stories of wins, failures, and lessons from building bold ideas New episodes every other Thursday. Get connected to the community @foundersinmotion

Entrepreneurship

Business

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I Sold My Car & Built a Cult Haircare Startup Founder Story | Floriye Elmazi, Sisterwould

Founders in Motion

27 minutes 52 seconds

4 months ago

I Sold My Car & Built a Cult Haircare Startup Founder Story | Floriye Elmazi, Sisterwould

Floriye Elmazi, co-founder of Sisterwould, didn’t mean to start a haircare brand - she just wanted to help her dad’s skin. Fast forward: she’s stocked in Revolve and Chemist Warehouse, with celeb fans like Lindsay Lohan and Dua Lipa. In this episode, Flo shares how she bootstrapped a business as a single mom, landed retail deals, and built a community-first brand centered on inclusion and purpose - before launch

Topics: Celebrity marketing, inclusive product design, bootstrapped beauty brands, CPG manufacturing, community-led growth, accessible packaging, and retail expansion

Perfect for: Beauty founders, DTC builders, brand marketers, and anyone starting with nothing but conviction