How do you build a fintech startup in Vietnam—where regulation is murky and trust in new financial products is low? In this episode of Founders in Motion, we sit down with Nhi Nguyen, CEO of MaiMoney, to talk about her journey from personal frustration to building a platform that now manages over $2M in investments and serves thousands of everyday users.
If you're into emerging markets, fintech innovation, or female founder stories, this one’s for you.
⏱️ Chapters:
00:00 – Intro & Why Banks Aren’t Enough
01:00 – How Vietnamese People Invest Today
02:00 – Vietnam vs. Australia: Key Market Differences
05:00 – The Real Gap in Vietnam’s Financial System
06:00 – Financial Literacy & Retail Investing
09:00 – MaiMoney’s Flagship Products: MaiCash & MaiGreen
12:00 – Why Financial Literacy Matters
14:00 – Nhi’s Personal Story & Founding Inspiration
19:00 – How Nhi Secured Major Fund Partnerships
21:00 – Challenges Building a Fintech Startup in Vietnam
23:00 – What’s Next for MaiMoney in 2025
26:00 – Outro & Final Reflections
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