3 Friends. Asian Flavors. A Sold-Out Alcohol Brand

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Founders in Motion

Thea Ngo

18 episodes

2 days ago

Where early-stage founders share raw stories of wins, failures, and lessons from building bold ideas New episodes every other Thursday. Get connected to the community @foundersinmotion

Entrepreneurship

Business

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All content for Founders in Motion is the property of Thea Ngo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Where early-stage founders share raw stories of wins, failures, and lessons from building bold ideas New episodes every other Thursday. Get connected to the community @foundersinmotion

Entrepreneurship

Business

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3 Friends. Asian Flavors. A Sold-Out Alcohol Brand | Sip Hrd

Founders in Motion

27 minutes 44 seconds

2 months ago

3 Friends. Asian Flavors. A Sold-Out Alcohol Brand | Sip Hrd

Ever wonder how a late-night party idea can become a startup that sells out in 48 hours? That’s exactly what happened with Sip Hrd, the Asian-inspired alcohol brand whose lychee vodka seltzer vanished after its first 150 cases.

In this episode, Phung, Daniel and Hanson share how they built from scratch: recipe testing, dodging alcohol regulations, branding and packaging hurdles, and creative go-to-market strategies.

Perfect for founders building physical products, marketers tackling regulated industries, or anyone curious about turning a wild idea into a fast-selling startup.