The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/e6/6f/41/e66f4199-3617-818d-1085-a0aaa18722de/mza_9569771687828361036.jpg/600x600bb.jpg

Founders in Jeans

Emily Jean

18 episodes

3 days ago

Founders in Jeans is your backstage pass to the real stories behind building a business. Hosted by Emily Jean, this podcast brings you casual, candid conversations with entrepreneurs, visionaries, and startup leaders who are reshaping the future of work and life. Forget the pitch-deck polish—this is where founders kick off their heels (or sneakers) and get real about the messy middle, unexpected pivots, and mindset shifts that actually make things work. Whether you're growing your own venture or just love hearing how great ideas get off the ground, Founders in Jeans delivers all that and more.

Entrepreneurship

Business

RSS

All content for Founders in Jeans is the property of Emily Jean and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43267354/43267354-1742097740864-98cd78e277ecc.jpg

The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

Founders in Jeans

46 minutes 17 seconds

7 months ago

The Juice Box Bra: Turning Nostalgia into Wearable Art with Susannah Wheatcroft of SLX World

In this debut episode of Founders Club, host Emily Jean interviews Susannah Wheatcroft, the founder of SLX World, a fashion brand that merges art and wearable designs. Susannah shares her journey from aspiring fashion designer to creating a unique brand that emphasizes craftsmanship and storytelling. The conversation explores the challenges of running a one-woman show, the importance of community engagement, and the future aspirations for SLX World, including innovative marketing strategies and collaborations.

Takeaways

Susannah Wheatcroft blends art and fashion in her designs.

The Juice Box Bra is a standout piece that represents her brand.

Her creative process is driven by nostalgia and storytelling.

Susannah's background includes a textile design degree and a fine art master's.

Running SLX World is a personal journey filled with challenges.

Marketing strategies focus on community engagement and unique experiences.

Susannah aims to take art into public spaces for greater accessibility.

The importance of mental health and self-care in entrepreneurship.

Collaboration with other artists and brands is a key goal for the future.

Success in business requires passion and resilience.

Chapters

00:00 Introduction to Susannah Wheatcroft

04:44 Background and Journey in Fashion Design

10:11 Challenges of Running a Creative Business

15:18 The Emotional Toll of Creativity

21:38 Navigating Personal Challenges in Business

26:55 Marketing Strategies and Social Media Presence

36:56 Future Aspirations and Creative Collaborations

46:12 New Chapter

Keywords

fashion, art, entrepreneurship, SLX World, Susannah Wheatcroft, wearable art, creative process, small business, community, marketing strategies