The Diet Industry is Lying to You: From Solo Nutritionist to Global Wellness Leader with Sofia Rozhko of The Body School

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Founders in Jeans

Emily Jean

18 episodes

4 days ago

Founders in Jeans is your backstage pass to the real stories behind building a business. Hosted by Emily Jean, this podcast brings you casual, candid conversations with entrepreneurs, visionaries, and startup leaders who are reshaping the future of work and life. Forget the pitch-deck polish—this is where founders kick off their heels (or sneakers) and get real about the messy middle, unexpected pivots, and mindset shifts that actually make things work. Whether you're growing your own venture or just love hearing how great ideas get off the ground, Founders in Jeans delivers all that and more.

Entrepreneurship

Business

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All content for Founders in Jeans is the property of Emily Jean and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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The Diet Industry is Lying to You: From Solo Nutritionist to Global Wellness Leader with Sofia Rozhko of The Body School

Founders in Jeans

47 minutes 40 seconds

6 months ago

The Diet Industry is Lying to You: From Solo Nutritionist to Global Wellness Leader with Sofia Rozhko of The Body School

Summary

In this episode, Emily Jean interviews Sofia, the founder and CEO of a Ukrainian wellness program. Sofia shares her journey of building a successful business focused on helping individuals develop a healthy relationship with food and their bodies. The conversation covers her experiences in scaling the business, the importance of personalized nutrition, and the challenges of launching an app. Sofia emphasizes the significance of community support, debunks common nutrition myths, and provides valuable insights for aspiring entrepreneurs.

You can follow Sofia on Instagram @sofi_rozhko and the Body School on Instagram @thebody.school & @thebodyschool.global. You can also visit their website here ⁠https://thebody.school⁠.

Chapters

00:00 Introduction to Sofia and Her Journey

07:13 Building a Team and Scaling the Business

10:23 Passion and Motivation Behind the Business

13:14 Differentiating from Competitors

16:07 Adapting to Current Trends and Research

19:13 The Five Elements Approach to Nutrition

22:14 Launching the App and Transitioning Online

34:18 Building a User-Centric App

36:23 Prioritizing Client Needs

38:44 Creating a Supportive Community

41:25 Key Nutritional Insights

45:47 Debunking Nutrition Myths

48:09 Future Vision for the Body School

51:08 Upcoming Initiatives and Programs

53:45 Rewarding Moments in Business

57:06 Advice for Aspiring Entrepreneurs

59:33 New Chapter

Takeaways

Sofia emphasizes the importance of building a healthy relationship with food.

The Body School focuses on personalized nutrition and fitness plans.

Sofia's journey includes hiring a team to scale her business effectively.

The program is based on a five-element approach to wellness.

Sofia's app was developed to provide continuous support to clients.

Building trust with clients is crucial for long-term success.

Nutrition timing is essential for maintaining energy and focus.

Excluding food groups without reason can lead to unhealthy habits.

Sleep deprivation negatively impacts nutrition and overall health.

Sofia believes one person's change can influence an entire family.

Sound Bites

"I always wanted to help people."

"Carbs are good for you!"

"Focus on your product first."

Keywords

wellness, nutrition, entrepreneurship, health, body transformation, personal branding, diet culture, scaling business, app development, community support