How do you stand out in a sea of sameness on LinkedIn? And how do you build a personal brand that feels authentic and drives real results? In this episode, Emily sits down with Ciara O’Neil, founder of Brandfulness and rising voice in the personal branding space, to break down exactly how she grew to 10,000 followers in under a year and what it takes to turn visibility into opportunity. From her background in law and psychology to building a thriving strategy business, Ciara shares the playbook for founders, solopreneurs, and creatives who want to be known, remembered, and respected for what they do.

• Why LinkedIn isn’t oversaturated - it’s your untapped growth channel

• The #1 misconception about personal branding (hint: it’s not just posting)

• How psychology and perception shape influence and trust

• A client story: how an accountant went from invisible to in-demand

• Why sharing your whole life online isn’t required to build connection

• The difference between authentic and intentionally authentic branding

• Comment sections, cold DMs, and the tactics that hurt your brand

• What happens when you rebrand yourself as an authority voice

• The power (and limits) of niching down for personal branding

• Why your personal brand should transcend social media platforms

If you’re trying to stand out on LinkedIn, land clients, or position yourself as an industry authority, this episode is packed with insights you can use today. Ciara cuts through the noise of “be authentic” fluff and shows exactly how to align your brand, communicate clearly, and grow with intention.

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Follow Ciara O’Neil & Brandfulness:LinkedIn: https://www.linkedin.com/in/ciaraoneil/Instagram: https://www.instagram.com/_brandfulness/Website: https://brandfulness.co.uk

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