Spira, founded by Elliot Roth, makes functional ingredients from spirulina. Spirulina is a blue-green algae that can be consumed by humans and animals is used as a dietary supplement or whole food.
By developing spirulina in powders, food colorings, and protein isolates, Spira is making conventional foods more nutritious and sustainable.
In this conversation, Elliot and 1517’s Zak Slayback discuss how Elliot got hundreds of thousands of dollars worth of lab equipment for cheap, Elliot’s early missteps as an entrepreneur, and why Spira is pursuing this B2B business model.
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