In this episode, we sat down with Lior Shalev, Co-founder and CEO at AlgaeCore - SimpliiGood. AlgaeCore Ltd. is the parent company of SimpliiGood, a global brand specializing in growing and harvesting edible spirulina, considered the most nutritious food on the planet. SimpliiGood's mission is to become the leading provider of sustainable, clean-label, and nutritious protein-based micro-algae products. The company produces fish and meat analogs made entirely from spirulina and has proprietary technology in the areas of native colorization and texturing, allowing the company to produce products with a neutral taste and scent in any colour or texture. The company's first product, a salmon analog, will be available by the end of 2023. SimpliiGood operates with a B2B business model, serving clients such as food and beverage manufacturers, hospitality, and retail, as well as a D2C pilot in Israel.