Adam Ryan is the founder of Workweek, a platform for niche professions powered by creators.  Their platform combines content, community, and software into a single pane of glass - ultimately helping users have a more productive work week.

The company operates across 8 professional verticals, including franchisees (Wolf of Franchises) and hospital administrations (Hospitalogy).  All content is created by actual operators and subject matter experts.  The communities formed are born from the rare insights of creators who are the leading voices of authority within their industry.  Every software product built is catered to the specific needs of each community.

In a little over two years, the results of this novel approach have led to hundreds of thousands of subscribers and tens of millions in run rate revenue.

[2:11] What is Workweek?

[3:46] What unique problem isWorkweek solving?

[6:12] How did you come up with the idea for Workweek and why are you the right person to execute this strategy?

[9:39] Why newsletters to start?

[11:10] Was there a grander vision beyond newsletters?

[13:40] What are a few examples of insights that Workweek provides?

[15:23] What are the other ways Workweek monetizes beyond advertising?

[16:53] Do you have creators that are monetizing beyond advertising currently?

[18:58] What is the selection process for creators?

[23:02] How does the transition from creator to business operator work?

[25:26] How does Workweek become a billion-dollar business?