Fai Nur is the CEO and co-founder of Status, a simulated social media game powered by AI, think of it as Sims for social media.  Status merges social media, fandom, entertainment, AI, and interactive gaming to create a first-of-its-kind experience. Since launching last month, Status has already surpassed 500,000 DAUs, with users spending on average over 80 minutes per day, rivaling time spent on platforms such as Instagram, YouTube and TikTok.  The app is free to download and play.  Early monetization efforts focused on allowing users to play even more per day has already generated more than $400,000 in gross revenue.

Status has capitalized on rapidly declining AI costs to affordably power an immersive, gamified social network engine – something that was not economical a year ago.  Real-time AI-powered NPCs engage with users dynamically to create a personalized social network. This fusion of gaming and social interaction allows users to build fandoms, develop digital personas, and experience both fame and cancellation within an AI-driven universe. Status has just launched direct messaging with AI-powered NPCs and multiplayer is coming soon, enabling users to play with their real-world friends. 

Status’ mission is to transform users from passive consumers of social media into active creators, influencers, and participants in a constantly evolving digital world. This innovative approach is not only reshaping social media and gaming, but also opening new opportunities for content creators to engage consumers in a more interactive and personalized way.  Status expects to surpass 1 million DAUs in a matter of weeks with 10 million on the horizon in-line with their goal of becoming the next big social platform.

Timestamps

[0:56] What is Status?

[2:59] What inspired you to create Status?

[5:40] What makes Status different than traditional social media?

[7:08] How is this different than Character AI?

[9:12] How did you approach virality when developing this product?

[11:42] How can content creators, IP owners and brands use Status to increase fandom?

[15:30] What was your original business idea before pivoting and what did you learn from that experience about consumers?

[18:04] What key metrics indicate that Status has achieved product-market fit?

[20:23] Is Status blending entertainment and gaming?

[22:30] How do you approach integrating real-life friends into Status without compromising its unique experience?

[26:07] How have users scaled since launch and what are the demographics to-date?

[30:00] Do you plan to age up Status?

[32:28] Why do you think woman are more engaged with Status than men?

[34:19] Which characters and fandoms are most popular on Status?

[36:02] How do you handle AI costs as you scale?

[40:08] How do you make the AI powering Status feel conversational/organic vs. robotic?

[42:34] What lessons have you learned from scaling Status from thousands to hundreds of thousands of users, especially in managing backend infrastructure challenges?

[45:32] Early thoughts on monetization.

[47:38] Are you surprised, given the age/demos of Status, that people are spending as much as they are to play longer?

[49:33] What new features are on the roadmap in the short term?

[53:07] Unlike traditional social media, where most users are passive, every Status user is actively engaged and posting content. 

[55:07] What milestones/goals are you shooting for by the end of 2025?

[56:30] Who is your favorite founder?