In this episode, we sit down with Sophie Hood, the powerhouse founder and CEO of Seoul Tonic, a disruptive wellness beverage brand inspired by her love for Korean culture. From navigating the early days of entrepreneurship while juggling a full-time job, to being ripped off before she even launched, Sophie’s journey is one of resilience, bold storytelling, and unapologetic confidence.

She opens up about how she turned a personal obsession into a business idea, how she broke into retail with a totally new product category, and what it was really like pitching to Gordon Ramsay and Janine Allis on national TV.

If you’re building something new, or struggling to find your voice in a crowded market—this one’s for you.