utsourcing, boundaries, and the journey to finding your niche — this episode has it all. In this episode of Founders and Friends, host Ronniesha Rivera sits down with Cassidy Martin, founder of CM Interiors, to unpack her evolution from junior designer to sought-after rendering artist and business owner. Cassidy shares how she discovered renderings as a powerful niche, what it took to step into entrepreneurship, and the pivotal moments that shaped her approach to contracts, communication, and...
All content for Founders & Friends is the property of Ronniesha Rivera and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
utsourcing, boundaries, and the journey to finding your niche — this episode has it all. In this episode of Founders and Friends, host Ronniesha Rivera sits down with Cassidy Martin, founder of CM Interiors, to unpack her evolution from junior designer to sought-after rendering artist and business owner. Cassidy shares how she discovered renderings as a powerful niche, what it took to step into entrepreneurship, and the pivotal moments that shaped her approach to contracts, communication, and...
07. Building Sidemark: What It Takes to Launch a Platform with 4 Co-Founders
Founders & Friends
1 hour 33 minutes
3 months ago
07. Building Sidemark: What It Takes to Launch a Platform with 4 Co-Founders
In this episode, I sit down with Ben Rutledge, co-founder of Sidemark, a marketing and lead-generation platform created specifically for interior designers. Alongside co-founders Michelle Lynn, Nicole Ogden, and his brother, Ben shares how Sidemark evolved from a simple marketing tool into a full-service growth engine for creative entrepreneurs. We unpack Sidemark’s journey from MVP to a hybrid SaaS and agency model, explore how they address user overwhelm, and dive into the real reasons why ...
Founders & Friends
utsourcing, boundaries, and the journey to finding your niche — this episode has it all. In this episode of Founders and Friends, host Ronniesha Rivera sits down with Cassidy Martin, founder of CM Interiors, to unpack her evolution from junior designer to sought-after rendering artist and business owner. Cassidy shares how she discovered renderings as a powerful niche, what it took to step into entrepreneurship, and the pivotal moments that shaped her approach to contracts, communication, and...
