How To Design Loved Products + Ads Theory for B2B Startups

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Founder University

25 episodes

5 days ago

Quick-hitting, tactical talks from entrepreneurs and operators. Learn something new to help grow your business in 20 minutes or less! Manually add our RSS feed: https://anchor.fm/s/bc411678/podcast/rss Subscribe on YouTube: https://www.youtube.com/channel/UC8bLXgWx7dTGcA9kssYDjdw?sub_confirmation=1

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How To Design Loved Products + Ads Theory for B2B Startups

Founder University

29 minutes 15 seconds

2 years ago

How To Design Loved Products + Ads Theory for B2B Startups

First, we hear from Scott Bair (Lunour) who talks all about product design and how you can build loved products like Airbnb, Uber, and Apple.

After that, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads. Claim your free $100 Linkedln Ads credit at http://linkedin.com/founderu to get started.

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How To Design Loved Products - Scott Bair

1:43 How to solve problems through design
3:33 Step-by-step design process
6:20 Design walk-through
8:32 Wireframing
9:45 Polished Designs
14:18 UI/UX Design Best Practices

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Ads Theory for B2B Startups - Tom Eschbacher

19:35 How to think about lead generation
20:28 North Star metrics (measure what matters)
24:45 How to optimize ads on LinkedIn