First, we hear from Scott Bair (Partner at Lunour), who talks about how to build a strong brand as a startup. After that, we’ve got a great talk from Netsuite on how to get your financial data under control.
How to Build a Strong Brand - Scott Bair
(1:43) Branding Experiment - which brand would you buy?
(3:10) What is branding? (5:35) Brand Strategy Pyramid
(9:13) Creating a logo (10:30) Good logos vs bad logos
(12:01) Designing a landing page
(13:45) Books & resources on Desing
(17:19) - The benefits of a clean P&L
(19:00) - How to get your financials organized
(22:58) - Key takeaways