Dickens said, it was the best of the times, it was the worst of the times. The words have never been truer. Best because there’s never been a better time to be an entrepreneur. Worst because the clutter is mind-numbing. Founder Thesis breaks through the noise to bring you stories of success & failure, grit & struggle, bouquets & brickbats from some of the most brilliant entrepreneurs in India.
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Dickens said, it was the best of the times, it was the worst of the times. The words have never been truer. Best because there’s never been a better time to be an entrepreneur. Worst because the clutter is mind-numbing. Founder Thesis breaks through the noise to bring you stories of success & failure, grit & struggle, bouquets & brickbats from some of the most brilliant entrepreneurs in India.
Why 70% of India Is Invisible to VCs | Jyotsna Krishnan (Elevar/ EPIC)
Founder Thesis
1 hour 50 minutes
3 months ago
Why 70% of India Is Invisible to VCs | Jyotsna Krishnan (Elevar/ EPIC)
India's real economic engine isn't in big cities - it's in the 400 million+ people building, trading, and growing across Middle India.
In this episode of the Founder Thesis Podcast, host Akshay Datt speaks with Jyotsna Krishnan (Managing Partner, Elevar Equity; CEO and Co-Founder, Epic World) on how to invest, build, and scale startups for India's underserved majority.
With 15+ years in impact investing, Jyotsna shares how Elevar Equity has backed 50+ companies, catalyzed $3B+ in follow-on capital, and impacted over 60 million low-income households - proving that profit and purpose aren't mutually exclusive.
She also introduces Epic World and Epic Intelligence, a data platform designed to map the $10 trillion informal economy of entrepreneurial households in India.
Key Insights:
👉Elevar's customer-backward investment thesis
👉Why India's middle 70% is the biggest untapped market
👉Building startups with distribution, dignity, and deep context
👉Epic World's vision to productize ground-up insights
👉Why Middle India needs its own startup playbook
👉The real size of India's economy - beyond GDP metrics
#ImpactInvesting #IndiaStartups #FounderThesis #MiddleIndia #VCIndia #SocialImpact #CustomerCentric #InclusiveGrowth #InformalEconomy #StartupIndia #MSME #StartupPodcast #VCPodcast #BusinessStrategy #InvestmentStrategy #StartupEcosystem
Disclaimer: The views expressed are those of the speaker, not necessarily the channel
Founder Thesis
Dickens said, it was the best of the times, it was the worst of the times. The words have never been truer. Best because there’s never been a better time to be an entrepreneur. Worst because the clutter is mind-numbing. Founder Thesis breaks through the noise to bring you stories of success & failure, grit & struggle, bouquets & brickbats from some of the most brilliant entrepreneurs in India.
