"We have zero customer acquisition cost with a hardware business."   This seemingly impossible statement from Amit Gupta reveals a counterintuitive truth: asset-heavy businesses can create stronger competitive moats than asset-light ones. While Silicon Valley preaches software scalability, Amit proved that owning physical infrastructure can lead to supply-constrained growth where customers queue up for your product.  Amit Gupta is the Co-founder and CEO of Yulu, India's largest shared electric mobility platform with 45,000+ vehicles facilitating over 80 million rides and 20+ million monthly deliveries. Previously, he co-founded InMobi, one of India's first profitable unicorns valued at $1+ billion, where he drove global expansion across 70+ countries and helped build a $200 million revenue business. From mobile advertising networks to electric vehicle fleets, Amit has mastered the art of building category-defining companies in completely different industries.  Key Insights from the Conversation:   👉Asset-Heavy Advantage: Physical infrastructure creates defensible moats that digital competitors cannot easily replicate  👉Supply Constraint Strategy: Being supply-constrained with high demand beats demand-constrained growth models  👉EBITDA vs EBIT: Understanding the financial progression from operational profitability to full profitability in asset-heavy businesses  👉Purpose-Built Design: Custom-designed vehicles for commercial use achieve 10x better unit economics than generic products  👉Regulatory Arbitrage: Strategic product design around regulations (sub-25kmph) expanded addressable market significantly  👉Second-Time Founder Lessons: Technology focus vs business expansion - applying learnings across different industries  👉Zero CAC Achievement: Network effects in physical infrastructure leading to organic customer acquisition  Chapters:  0:00:00 - Introduction: From Family Business to Tech Entrepreneur  0:18:32 - Early Career: Software to Banking to Startups  0:26:36 - M-Khoj: SMS Search to Mobile Internet Pioneer  0:49:22 - InMobi Success: Building India's First Profitable Unicorn  1:07:21 - Glance Innovation: Lock Screen Revolution Within InMobi  1:17:37 - Yulu Genesis: Personal Traffic Frustration to Mobility Mission  1:25:28 - Product Evolution: Bicycles to Electric Vehicles Pivot  1:39:14 - Technology Deep Dive: IoT, Predictive Maintenance & Security  1:51:52 - Business Model: Asset-Heavy Strategy & Unit Economics  2:12:14 - Scaling Strategy: Direct Operations vs Franchise Model  2:24:51 - Second-Time Founder Wisdom: Key Transferable Lessons   #ElectricVehicles #SharedMobility #StartupIndia #Unicorn #AssetHeavy #Hardware #IoT #UrbanMobility #Sustainability #SecondTimeFounder #Entrepreneurship #TechStartups #MobilityTech #IndianStartups #VentureCapital #Scaling #ZeroCAC #SupplyConstrained #RegulatoryStrategy #PhysicalInfrastructure #EntrepreneurAdvice #startuplessons    Disclaimer: The views expressed are those of the speaker, not necessarily the channel.