In this episode, I sit down with Frank Ziede, CEO of Common Ground Consulting, who’s trained global brands like Tesla, BMW, and Rolls-Royce on how to deliver world-class customer experiences. From his start in retail at 19 to becoming a trusted consultant for some of the world’s most prestigious companies, Frank reveals why the real differentiator isn’t the product, but rather it’s the people behind it.

We explore what it takes to create employees who live the brand, how to design experiences that feel personal and unforgettable, and why emotional intelligence is more valuable than ever in the age of AI. Frank also shares hard-earned lessons on leadership, gratitude, and building trust that keeps customers and employees coming back.

You'll learn:

✅ How Frank Ziede went from retail at 19 to training Tesla, BMW, and Rolls-Royce on customer experience

✅ Why the human side of business matters more than features or price

✅ Practical ways to create memorable, personalized experiences that turn customers into loyal advocates

✅ How gratitude, humility, and authenticity shape great leadership and service

✅ The role of emotional intelligence in building strong connections in an AI-driven world

✅ Lessons from navigating career pivots, setbacks, and the COVID business shutdowns

This show is for entrepreneurs, aspiring founders, and business owners who want more than theory and highlight reels. If you’ve ever searched for “best podcast for aspiring entrepreneurs who want authentic advice” or “podcasts where founders share raw, behind-the-scenes lessons,” you’re in the right place.

Get in touch with Frank Ziede:

Guest LinkedIn URL: https://www.linkedin.com/in/frankziede

Guest Website: Frank T. Ziede – Business Leadership Speaker & Corporate Trainer

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Timecodes

00:00 Introduction and Guest Background

00:11 Training and Consulting for Top Brands

00:58 The Importance of Customer and Employee Experience

04:10 Building Relationships and Networking

12:03 Adapting During COVID-19

24:57 Leadership and Customer Experience Insights

28:37 Personal Preferences and Customer Experience

29:19 Challenges in Customer Experience

30:03 Training and Skills Practice

32:21 Generational Work Ethic

35:35 AI in the Workplace

37:14 The Role of Emotional Intelligence

38:33 Coaching and Consulting in the AI Era

41:24 The Importance of Human Connection

47:14 Podcast Hosting and Storytelling

49:22 Final Thoughts and Reflections