In this episode of Founder Talk, we sit down with Christina Brady, CEO and Co-Founder of Luster, an AI-powered platform that's fundamentally transforming how sales teams are trained, coached, and developed.
Drawing from 18+ years of experience as a top revenue leader, trainer, and exec coach, Christina shares the origin story behind Luster and the painful gap it solves: most companies can't actually see where their sales teams are struggling until it's too late.
Here’s what you’ll learn from Christina:
✅ How Luster uses generative AI and predictive analytics to map skill gaps before they impact revenue
✅ Why most enablement and coaching strategies fail—and what founders can do differently
✅ The power of running real-life sales simulations with AI agents trained to replicate tough buyers
✅ Real-world results: 42% higher average contract values, 50% faster new-hire ramp times, and 2x pipeline efficiency
✅ How Christina went from CRO to venture-backed founder—raising a multi-million dollar seed round with no prior exits
✅ Why human connection still matters more than ever—even in an AI-driven future
✅ The real story behind founding Luster (including a hilarious in-flight LinkedIn encounter with Alex)
✅ Founder's life lessons: balancing ambition, motherhood, and leadership with clarity and purpose
Whether you're building a sales team, scaling an AI product, or looking for practical wisdom on what it takes to go from concept to venture-backed execution—this episode is a masterclass in modern go-to-market leadership.
Where to Find Christina Brady
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