In this candid episode of Founder Secrets, host Taylor sits down with Jennifer Williams, the founder behind the beloved custom pet replica company, Cuddle Clones. Jennifer shares the rollercoaster journey of creating a brand that resonated deeply with pet owners, starting from a rough prototype to generating millions in revenue and a successful sale in 2021.

Learn how the team dealt with manufacturing complex, one-off products in a market built for mass production, the critical moment a Gizmodo article took them from 15 weekly orders to 150 daily, and the strategic decision to sell when e-commerce CPMs were rising. Jennifer also reveals the incredible story of how a Cuddle Clone helped a grieving chihuahua find comfort after losing its friend.