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Founder Reality
George Pu
42 episodes
2 days ago
Founder Reality with George Pu. Real talk from a technical founder building AI-powered businesses in the trenches. No highlight reel, no startup theater – just honest insights from someone who codes, ships, and scales. Every week, George breaks down the messy, unfiltered decisions behind building a bootstrap software company. From saying yes to projects you don't know how to build, to navigating AI hype vs. reality, to the mental models that actually matter for technical founders. Whether you're a developer thinking about starting a company, a founder scaling your first product, or a technical leader building AI features, this show gives you the frameworks and hard-won lessons you won't find in the startup content circus. George Pu is a software engineer turned founder building multiple AI-powered businesses. He's bootstrapped companies, shipped products that matter, and learned the hard way what works and what's just noise. Follow along as he builds in public and shares what's really happening behind the scenes. New episodes every Monday, Wednesday, and Friday.
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Entrepreneurship
Business
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All content for Founder Reality is the property of George Pu and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Founder Reality with George Pu. Real talk from a technical founder building AI-powered businesses in the trenches. No highlight reel, no startup theater – just honest insights from someone who codes, ships, and scales. Every week, George breaks down the messy, unfiltered decisions behind building a bootstrap software company. From saying yes to projects you don't know how to build, to navigating AI hype vs. reality, to the mental models that actually matter for technical founders. Whether you're a developer thinking about starting a company, a founder scaling your first product, or a technical leader building AI features, this show gives you the frameworks and hard-won lessons you won't find in the startup content circus. George Pu is a software engineer turned founder building multiple AI-powered businesses. He's bootstrapped companies, shipped products that matter, and learned the hard way what works and what's just noise. Follow along as he builds in public and shares what's really happening behind the scenes. New episodes every Monday, Wednesday, and Friday.
Show more...
Entrepreneurship
Business
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E27: Junior Jobs Are Disappearing and Nobody's Talking About It.
Founder Reality
38 minutes
1 month ago
E27: Junior Jobs Are Disappearing and Nobody's Talking About It.

Yale says AI isn't displacing jobs. Stanford says it's destroying junior roles. Here's why they're both right - and what it means if you're young, building a company, or hiring right now.

The AI job displacement debate - Yale vs Stanford:

  • Yale report (33 months of labor data): No proof AI is displacing jobs, we're very early in cycle
  • Stanford report: AI destroying junior jobs specifically - entry-level software dev employment down 20% from 2022 peak
  • Both are right - looking at different things with different methodologies

Why they're both correct:

  • Yale looking at macro: Total jobs in economy haven't disappeared yet (AI still not good enough to replace humans)
  • Stanford looking at micro: Tracking individual early-career people who can't get hired
  • Companies asking: Why hire junior analysts when ChatGPT can do 60-70% of work?
  • Mid-level people getting slight raises to do junior work with AI assistance
  • Jobs still exist, companies not laying off predominantly for AI - but junior hiring is paused

Real examples happening now:

  • University of Waterloo grads struggling to find jobs (used to be easy to get Google/Meta internships pre-ChatGPT)
  • Starbucks: 900 corporate layoffs, paused almost all new hires, eliminated office job positions
  • SimpleDirect: Haven't laid off anyone for AI reasons, but also only added 1 role in 2 years
  • Using contractors (Fiverr, Upwork) and AI for roles instead of hiring full-time junior staff

The societal challenge ahead:

  • Canada youth unemployment hit 30-year high at 15% (not entirely AI, but trend is real)
  • How do we sell value of universities if graduates can't get white-collar jobs?
  • AI not good enough today to replace humans, but getting there in months/years
  • Gap widening between haves (AI-enabled workers) and have-nots

Your takeaway if you're young:

  • Make yourself AI-compatible to be hired - learn how to learn new tools quickly
  • Free resources everywhere: Perplexity, ChatGPT, Claude, Gemini all have free tiers
  • Productivity gap is real - young people need to step up with available tools
  • If you're in junior job now, step up immediately - this isn't a joke

ConvertKit case study - the messy middle nobody talks about:

  • 2013: Nathan Barry launched with $5K, set public goal of $5K MRR in 6 months - only hit $2K MRR (failed publicly)
  • 2014: Revenue DROPPED to $1,300/month, almost shut down - put in $50K more, hired full-time developer, doubled down
  • 2015 March: Finally hit $5K MRR (2 years late) → December: $97,000 MRR (19x increase in 9 months!)
  • 2016: 150+ webinars teaching email marketing (not just sales pitches) - closed year at $600K MRR (6x growth)
  • 2023: $36M ARR, 49,000+ customers, laser-focused on creators entire time (never added new segments)

What made ConvertKit work:

  • Concierge migrations: Personally helped customers switch from Mailchimp on Zoom calls (hundreds of hours)
  • Affiliate marketing: One Pat Flynn promotion = $5K MRR in single month
  • Did things that don't scale: Manual migrations, 150+ educational webinars per year
  • Failed publicly but didn't give up - took 2 years to hit initial goal
  • Bootstrap vs VC = depth vs breadth: Obsessed over creators for 12 years, never wavered once

Lessons for founders today (2025 vs 2013):

  • Don't put $50K on the line like Nathan did - you have AI, Zoom, Google Meet now (12 years ago had none)
  • But still do things that don't scale - traffic won't come by itself, customers won't find you automatically
  • Stay obsessed with ONE customer segment - don't waver even when things get hard or very good
  • My new approach (free ebook "De-Risk Your Startup"): Consulting first → use AI → build product → scale

Three founder tweets that hit different:

1. Obsession (from Slash Remish Nudie):

  • "Startups are about placing bets so bold they scare you"
  • Successful founders share one trait: Not luck, not connections, not brilliance - OBSESSION
  • Pick problem you cannot stop thinking about, go all in when logic says stop
  • Uber example: Travis Kalanick threatened with jail for operating in SF, said "go F yourself" and kept going
  • I walked away from multimillion dollar banking deal that took 3.5 months just to review our IP - not logical, but right call

2. Emotional detachment (from Gorov Saying 03):

  • "Best founders don't never feel fear/excitement - they don't let either control them"
  • Detach self-worth from business outcomes - company is not me, it's something I'm building
  • I publicly admitted SimpleDirect Financing shutdown after 4 years - not hiding the screw-up
  • Used to defend every bad comment emotionally, now see outcomes as data points not identity points
  • Can't make 100% customers happy - aim for 51%, figure out why rest aren't and fix it
  • Did 100% customer support until recently - raw phone calls where people said "screw your company" taught me this

3. Marketing from day zero (from Saeed Barak):

  • "Marketing is from day zero. MVP means single killer feature. Bake distribution in app."
  • I admit I only picked up marketing in recent weeks/months - biggest single mistake
  • SimpleDirect focused on business development, partners, affiliates - minimal marketing
  • Excuse was "blue collar workers don't use internet like white collar" - WRONG, they use Facebook/Yelp/Instagram
  • Now spending 20-30 hours/week catching up on 4 years of missed marketing - overwhelming but necessary
  • If launching new product: Start marketing 2-3 months BEFORE product is born

How these three connect:

  1. Need obsession over customer problems to keep building when logic says quit
  2. Need emotional detachment so that obsession doesn't destroy you
  3. Need marketing from day zero - even before product exists

Bottom line: Junior jobs are disappearing (both Yale and Stanford are right). ConvertKit shows the messy middle everyone hides - 2 years of public failure before hitting goals. Three founder truths: Obsess over customer problems not your company, detach emotions from outcomes, start marketing before you even have a product.

New episodes Monday/Wednesday/Friday at 9am EST. Real founder lessons from the messy middle.

Daily thoughts: @TheGeorgePu on Twitter/X
Full episodes: founderreality.com
Newsletter: newsletter.founderreality.com
Email: george@founderreality.com

Founder Reality
Founder Reality with George Pu. Real talk from a technical founder building AI-powered businesses in the trenches. No highlight reel, no startup theater – just honest insights from someone who codes, ships, and scales. Every week, George breaks down the messy, unfiltered decisions behind building a bootstrap software company. From saying yes to projects you don't know how to build, to navigating AI hype vs. reality, to the mental models that actually matter for technical founders. Whether you're a developer thinking about starting a company, a founder scaling your first product, or a technical leader building AI features, this show gives you the frameworks and hard-won lessons you won't find in the startup content circus. George Pu is a software engineer turned founder building multiple AI-powered businesses. He's bootstrapped companies, shipped products that matter, and learned the hard way what works and what's just noise. Follow along as he builds in public and shares what's really happening behind the scenes. New episodes every Monday, Wednesday, and Friday.