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Founder-Led Sales Stories with Pete Kazanjy - Startup Sales Expertise From Founders Who've Done It
Peter Kazanjy
11 episodes
5 days ago
Join Pete Kazanjy, author of Founding Sales, in conversation with a who's who of founders who have successfully completed their founder-led sales journeys. Founder-Led Sales Stories is where founders who have successfully completed their founder led selling journey (recently!) share their stories with those who are still in the middle of it! The better to help learn from their successes and avoid their mistakes.
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Entrepreneurship
Business
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All content for Founder-Led Sales Stories with Pete Kazanjy - Startup Sales Expertise From Founders Who've Done It is the property of Peter Kazanjy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Pete Kazanjy, author of Founding Sales, in conversation with a who's who of founders who have successfully completed their founder-led sales journeys. Founder-Led Sales Stories is where founders who have successfully completed their founder led selling journey (recently!) share their stories with those who are still in the middle of it! The better to help learn from their successes and avoid their mistakes.
Show more...
Entrepreneurship
Business
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Weights & Biases: Following the "Gradient of Admiration" to Million-Dollar Deals with Lukas Biewald
Founder-Led Sales Stories with Pete Kazanjy - Startup Sales Expertise From Founders Who've Done It
1 hour 11 minutes 37 seconds
1 month ago
Weights & Biases: Following the "Gradient of Admiration" to Million-Dollar Deals with Lukas Biewald

Join Pete in conversation with Lukas Biewald, Co-Founder of Weights & Biases, the AI developer platform recently acquired by CoreWeave.

Lukas and Pete dig into the fascinating journey of how W&B turned a "too niche" product into a must-have platform for AI engineers worldwide. Lukas shares his unconventional approach to finding their initial product (teaching AI classes to make extra money!), their brilliantly sneaky open-source integration strategy, and why sometimes your first customer will just say "yes" to your $100K pricing experiment.

You'll hear about the "gradient of admiration" sales approach that helped them win over elite AI engineers, how they survived pricing pushback from developers comparing them to GitHub, and the way they transformed hostility from internal ML infrastructure teams into partnerships.

Lukas's relentless customer-focused approach powered Weights & Biases to millions in revenue across wildly diverse industries before expanding their sales team. Their success culminated in the recent CoreWeave acquisition after establishing themselves as the tool of choice for AI engineers worldwide.

More on Weights & Biases here: https://wandb.ai/

Sales motion details: AI developer tooling, organizations with ML/AI engineering teams across diverse industries, $25K-50K average deal size, bottom-up adoption with engineering leadership buyers, 5-figure per-user pricing model. Expansion-heavy motion with initial champions driving broader adoption.


Founder-Led Sales Stories with Pete Kazanjy - Startup Sales Expertise From Founders Who've Done It
Join Pete Kazanjy, author of Founding Sales, in conversation with a who's who of founders who have successfully completed their founder-led sales journeys. Founder-Led Sales Stories is where founders who have successfully completed their founder led selling journey (recently!) share their stories with those who are still in the middle of it! The better to help learn from their successes and avoid their mistakes.