Welcome to TechTO's Founders Journey Series.

In this series, we talk with the founders of emerging Canadian tech start-ups and learn about their journey to building their current businesses.

Today’s guest is Tate Hackert, President and Founder of ZayZoon. ZayZoon is helping companies win with employees by improving their financial well-being. Tate discusses his Founders journey, how he built ZayZoon, and tips for beating imposter syndrome as a Founder.

In this episode, we also chat about:

- Tate’s Background and Early Entrepreneurial Experience

- Tips for Dealing with Imposter Syndrome

- Formation of ZayZoon

- Early Business Ideation

- Connecting with Mentors

- Balancing Analysis and Action

- Employee Wellness at ZayZoon

- Go-to-Market Strategy for ZayZoon

- Learning from Metrics and Adjustments

- The Importance of Ongoing Fine-Tuning and Product Optimization

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