For this fifty-third episode, I talked to Matthew Cleevely, Co-Founder of 10to8, a scheduling platform that is built for less digital environments, like the dentist or the national health service. When Matthew was doing his PhD in entrepreneurship, he and his co-founder talked with a dentist friend of theirs who wanted to digitize his business. They dug in, analyzed how his dental practice worked, and found out that he had a large no-show rate because scheduling was a pain. That’s when 10to8 was born. We talk about building water rockets and designing mouse mats, picking things apart to learn how to build things, the stress of running out of money, and how to make yearly plans you’ll actually realize.