For this forty-ninth episode, I talked to Lisa Popovici, Co-Founder of Cartloop, an SMS marketing service that offers you a team that helps customers with their abandoned shopping carts on your Shopify store. Lisa went to med school. While doing that, she wanted to earn her own money, and started a women’s fashion brand. She came home from classes every day, excited to work on her business, and found out she was more passionate about e-commerce than her studies. After getting her degree, she decided to focus herself full time on her passion. And then she wanted to do something even bigger: really solving a problem. The problem was right in front of her: abandoned shopping carts. We talk about why she chose entrepreneurship over med school, what motivates and what scares her, everything she does to stay healthy and balanced, how you make your customers the heroes, and why it’s important to build habits and set priorities.