For this forty-eighth episode, I talked to Udesh Jadnanansing, Co-Founder of Mopinion, an all-in-one user feedback platform for high traffic websites. Mopinion started when Udesh and his co-founders had a digital agency that developed websites and apps. One thing they noticed was that getting qualitative information about the user’s perspective beyond quantitative analytics was hard. And their customers were wrestling with it. That’s when they knew they had to develop a solution for this problem. Before Mopinion, Udesh started a t-shirt printing business. He had the idea for a t-shirt for young kids that was extremely customizable by using velcro stickers. The business ultimately failed because of issues with a supplier, resulting in a large amount of unusable stock. That’s when Udesh learned his first lessons as an entrepreneur, temporarily set his dreams aside to join the digital agency world, only to be back years later with his own digital agency and finally with Mopinion. We talk about why Mopinion focuses on the European market, how as a CRO he spends his time crunching data, the ethics of habit building in software, and why you should start selling your product as soon as possible. Welcome to Founder Coffee.