S2 E1 | Marketing in 2021 and beyond: An interview with Adrian Cohn, Head of Marketing at Smartling

https://is1-ssl.mzstatic.com/image/thumb/Podcasts123/v4/bc/89/88/bc8988a3-65f8-1948-4654-4a103311db9e/mza_13486211584145730618.jpg/600x600bb.jpg

Founded in Transcreation 💫

Delfina Morganti Hernández

13 episodes

5 days ago

Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍 Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation. This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

Marketing

Business

RSS

All content for Founded in Transcreation 💫 is the property of Delfina Morganti Hernández and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/6076419/6076419-1612630155566-d4ece26653379.jpg

S2 E1 | Marketing in 2021 and beyond: An interview with Adrian Cohn, Head of Marketing at Smartling

Founded in Transcreation 💫

35 minutes 38 seconds

4 years ago

S2 E1 | Marketing in 2021 and beyond: An interview with Adrian Cohn, Head of Marketing at Smartling

🔥 This episode includes a surprise giveaway, DON'T miss it!😉

Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategy😍

On EPISODE 1 of SEASON 2, you'll discover👇

✅ What is marketing and how it is different from branding, according to my expert guest Adrian Cohn

✅ How brands can adopt a more human-centric approach to connect with their audiences

✅ Marketing trends in the digital era for both, companies and personal brands, in 2021 and beyond

✅ Adrian Cohn's personal journey from Operations Manager to Customer Success rep to Head of Marketing at Smartling

✅ The story behind Smartling's inspiring manifesto

✅ An exciting event in the localization industry—Smartling's Global Ready Conference on April 14, 2021 (you can register free)

✅ And more!

🔥 If you guess where the spot mentioned by Adrian Cohn was made, email him at acohn@smartling.com / Subject Line: "Delfina" for a chance to win one Apple HomePod mini. Good luck!🍀

🔎 REFERENCES

1️⃣ Excerpt quoted from Smartling's manifesto: “Translation is a purpose and a privilege. Translation is about the truth—making sense of place, culture, history, and the sum total of the human condition. We see language as a bridge, not a barrier. We value context over content. We aren’t always right, but we strive to get it right. We believe translation is the search for meaning, but believe strongly that it is also a plea to be heard. We find words in all great things. We see what’s truly possible in words. Talk is cheap. So, let us be rich in meaning.” Read the full text

2️⃣ This Is Marketing: You Can't Be Seen Until You Learn To See – Book by Seth Godin

3️⃣ The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company – Book by Robert Iger

4️⃣ Smartling’s Anywhere, Today; Quill to Qwerty; and Home spots.

ABOUT ME

My name is Delfina Morganti Hernández (Rosario, Argentina) and I am the creator and host of the first podcast on transcreation. I am a seasoned English-Spanish (LAT, Argentina, International) transcreator and cultural consultant, and I love branding and advertising!😍 You can learn more about me at orangepowerdmh.com

STAY IN TOUCH via LinkedIn or leave a message on anchor.fm/transcreationpodcast so I can share it in the next episode!

Delfina🍊 #orangepowerDMH