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Founded in Transcreation 💫
Delfina Morganti Hernández
13 episodes
1 week ago
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍 Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation. This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃
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Marketing
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All content for Founded in Transcreation 💫 is the property of Delfina Morganti Hernández and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍 Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation. This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃
Show more...
Marketing
Business
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S1 E5 |🎵Song Transcreation: Connecting the Dots
Founded in Transcreation 💫
27 minutes 36 seconds
4 years ago
S1 E5 |🎵Song Transcreation: Connecting the Dots

ON EPISODE 5 of Founded in Transcreation, you'll learn👇

🎵The story behind my song translation—or, rather, song transcreation—hobby.

🎵How, as Steve Jobs would put it, 'You can only connect the dots looking backwards.'

🎵Ideas on how your hobby may turn into your next project, opportunity or niche in the localization market.

If you'd rather read the story, please visit my article Translating Songs: The Awakening of Babel in Me

If you're a translator, a musician, or are simply interested in creativity, storytelling and the arts, you'll love this episode😊

ABOUT ME

My name is Delfina Morganti Hernández (Rosario, Argentina) and I am the creator and host of the first podcast on transcreation. I am a seasoned English-Spanish (LAT, Argentina, International) transcreator and cultural consultant, and I love branding and advertising!😍 You can learn more about me at orangepowerdmh.com

STAY IN TOUCH via LinkedIn or leave a message on anchor.fm/transcreationpodcast so I can share it in the next episode!

Delfina🍊 #orangepowerDMH


Founded in Transcreation 💫
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍 Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation. This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃