S1 E2 P1 | 🙋Eva Katernberg on transcreation techniques and her career move into localization

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Founded in Transcreation 💫

Delfina Morganti Hernández

13 episodes

6 days ago

Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍 Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation. This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

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S1 E2 P1 | 🙋Eva Katernberg on transcreation techniques and her career move into localization

Founded in Transcreation 💫

47 minutes 22 seconds

5 years ago

S1 E2 P1 | 🙋Eva Katernberg on transcreation techniques and her career move into localization

Welcome to the second episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we delve into how brands cross borders with their creative communications😍

I am Delfina Morganti Hernández, a seasoned English into Spanish for Latin America and Argentina transcreator, marketer and copywriter, and today I am introducing my translator and transcreator colleague Eva Katernberg, a German localization specialist based in France with a diverse educational and professional career ranging from (business) journalism, communications and project management to UX.

In this first part of episode 2, I interview Eva to learn why transcreation “just combines everything perfectly” for her: her passion for languages and culture, her knowledge from university and past work experiences, her talent for writing, and her interest in IT.

We also we discuss how each of us tends to approach our own creative process with transcreation clients and have a good laugh discovering how different and yet similar such approaches can be.

🎧If you like this PART 1 of EPISODE 2, you'll definitely love PART 2, where we’ll attempt to transcreate or creatively render into German and some Spanish varieties of the branded slogan Just Do It, by Nike.

🔎But who am I and why I talk the language of transcreation? You are welcome to find out more at en.traduccionescreativas.com

In the meantime, I hope you enjoy this ground-breaking take on transcreation!😊

Delfina🍊 #BrandingBrain #orangepowerDMH