
In this episode, Johan speaks with Angela Catalan, co-founder of Shepherd, a platform helping startups hire fractional talent without the bloat. What started as a way to support new mums returning to work quickly turned into a broader mission to reshape how modern teams scale.
Angela shares how she bootstrapped Shepherd while freelancing, built the prototype herself on Webflow, and ditched time-wasting proposals in favour of async video intros. The conversation touches on AI, scrappy execution, and the challenge of balancing vision with action—especially when you're also raising a kid.
It’s a real look into what it takes to build something meaningful without a roadmap—and how staying open, scrappy, and persistent can pay off.
Find out more about Shepard at www.heyshepherd.com
Connect with Angela on LinkedIn: linkedin.com/in/angcatalan