International Expansion — Top Tips for D2C & Game Plan

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Forwrd Thinking - Strategies For Ecommerce Leaders

Christian Hoppe

6 episodes

5 days ago

Direct advice & discussions on growing ecommerce businesses. Practical tactics by ecommerce owners & operators to help you grow your ecommerce & direct-to-consumer (D2C) brands faster and more profitably.

Marketing

Business

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Marketing

Business

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International Expansion — Top Tips for D2C & Game Plan | Ep. 06

Forwrd Thinking - Strategies For Ecommerce Leaders

15 minutes 55 seconds

1 year ago

International Expansion — Top Tips for D2C & Game Plan | Ep. 06

Expanding your ecommerce to new markets is not all glitter & shine. It takes resources, planning and great execution. In this week’s Thought, I will share my learnings so you don’t have to repeat my mistakes: 👉 When is the right time to open a new market. 👉 Creating a separate P&L and forecast for each market. 👉 Lean testing vs. “all in”: why localization matters & why market research is overvalued. 👉 Channels & strategy: Examples how each market is different. And sharing different GTM strategies: Big bang vs soft launch. 👉 Who to hire, when & how new markets impact your teams, company culture, language and processes. 👉 How to evaluate market performance & iterate. Timestamps: (0:00) - Introduction (0:18) - When is The Right Time to Expand into More Markets? (1:27) - P&L and Forecast for Each Market (3:10) - Lean Testing vs. “All In” (5:37) - Channels & Strategy (8:35) - Hiring & Team (Language, Culture & Processes) (13:11) - Evaluation and Iteration (15:04) - Final Thoughts Check out the full transcript on forwrdthinking.com Resources: Discover waterdrop: http://waterdrop.com About the Host: Christian Hoppe Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years. His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands. Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses. Connect with Chris: LinkedIn - https://www.linkedin.com/in/christianmhoppe X/Twitter - https://twitter.com/christianmhoppe 🎙About Forwrd Thinking Forwrd Thinking delivers straightforward advice and discussions on growing ecommerce businesses through its podcast and newsletter. It focuses on practical strategies and real-world insights for direct-to-consumer success. Get every update—follow and subscribe now 👇 Blog & Newsletter - https://www.forwrdthinking.com YouTube - https://www.youtube.com/@ForwrdThinking Apple Podcasts - https://podcasts.apple.com/es/podcast/forwrd-thinking/id1743974330 X / Twitter: https://twitter.com/Forwrd_Thinking LinkedIn: https://www.linkedin.com/company/forwrd-thinking Want to be a guest or sponsor an episode? Contact us at: chris@forwrdthinking.com