Johannes Mansbart shares how WhatsApp transforms customer service into a revenue generator in ecommerce, how to nurture clients and increase CLV—from personalized marketing to operational efficiency—and why it’s fundamental for ecommerce brands.
Key Takeaways:
• Treat customer support as opportunity; learn from & be close to customers.
• Analyze who are your best customers & create more of those.
• Make support tickets your best sales channel & boost CLV.
Timestamps:
(0:00) - Introduction
(1:37) - Johannes’ Entrepreneurial Journey
(4:11) - Why should Ecommerce Businesses Use WhatsApp?
(6:40) - Customer Support Is a Gift, Not a Burden
(9:28) - The ROI of a positive customer support ticket
(12:08) - How to Stay Lean: Validate Before Launching
(15:20) - How to Nurture Ecommerce Leads with Educational Content
(15:53) - For Which Businesses Does WhatsApp Work Best?
(18:23) - WhatsApp as Lead Generation Channel
(20:30) - Focus Beats Diversification—Stick to One Thing & Don’t Stop Too Early
(23:56) - Advice for Business Owners and Entrepreneurs
Check out the full transcript on Forwrd Thinking.
Resources:
Chatarmin: www.chatarmin.com
Connect with Johannes: johannes@chatarmin.com & LinkedIn
About the Guest: Johannes Mansbart
Johannes is the founder of Chatarmin.com, a company providing WhatsApp marketing tools for ecommerce platforms.
As a serial entrepreneur with a background in online marketing and his “no bullsh*t” approach, he brings in a unique expertise and interesting views to WhatsApp for ecommerce businesses.
About the Host: Christian Hoppe
Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years.
His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands.
Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses.
Connect with Chris: LinkedIn & X/Twitter
Get every update—follow and subscribe now 👇
Want to be a guest or sponsor an episode?
Contact us at: chris@forwrdthinking.com