Thomas Grabner shares effective strategies that successful brands use to consistently generate more sales from returning customers.
He talks about why product-market fit matters more than most metrics in ecommerce. Thomas also explains how to use educational content to engage first-time buyers and keep customers coming back.
And how to effectively use CRM channels like WhatsApp or print to improve engagement and customer lifetime value.
Key Takeaways:
• Product-market fit is essential for ecommerce success; you cannot scale without it.
• Encourage customer feedback to continuously improve your products and better understand their needs.
• Engage customers from their first purchase with content that adds value and drives product use.
• Don't be fooled by any tools’ metrics; focus on driving incremental sales & profit.
• Build and leverage communities—let your loyal customers sell for you.
Timestamps:
(0:00) - Introduction
(1:06) - Starting a 7-fig business with 18 years
(4:46) - What has changed in Ecommerce since COVID?
(7:21) - What Successful Brands Do Differently To Grow
(9:00) - How to Engage Customers by Educating Them
(13:13) - The 3 Most Common Email Marketing Misconceptions
(19:13) - Segmenting Campaigns: The Dos and Don'ts
(21:15) - The Challenges of Implementing Subscriptions
(24:58) - What to Consider Before Launching a Loyalty Program
(28:44) - How To Build a Community That Will Sell Your Product
(35:16) - How To Leverage WhatsApp and Print to Increase Your CLV
(42:33) - How to Gain Value From Customer Support
(49:09) - The #1 Retention Metric to Look At
Check out the full transcript on Forwrd Thinking.
Resources:
Mailody: www.mailody.de
Connect with Thomas: thomas@mailody.de & LinkedIn
About the Guest: Thomas Grabner
Thomas is the founder & CEO of Mailody, the leading email marketing & CRM agency in the German-speaking market with hundreds of successful references and working with leading D2C brands such as Glow25, Giesswein, Junglück, Everdrop and many more.
At just 18 years, Thomas started his now 7-fig agency business, which has allowed him to gain insights from hundreds of D2C ecommerce brands and also share valuable lessons as an entrepreneur and business owner.
About the Host: Christian Hoppe
Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years.
His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands.
Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses.
Connect with Chris: LinkedIn & X/Twitter
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