In this episode of Forward Thinking Founders, Mat Sherman interviews Marty Ringlein, cofounder of agree.com. They discuss the critical elements of growth, the importance of storytelling in sales, and the journey of launching Agree.com. Marty shares insights on the significance of trust in branding, the strategies for funding and growth, and the lessons learned from his entrepreneurial journey. In this conversation, Mat Sherman and Marty discuss the importance of recognizing when to delegate expertise, the role of investors in supporting founders, and the significance of building long-term relationships. They also explore leveraging competitor brands for market advantage and the impact of category selection when launching products. The discussion concludes with rapid-fire insights from Marty on various topics, emphasizing the need for adaptability in the ever-evolving tech landscape.