Forward Thinking is Australia’s go-to podcast for the freight forwarding, logistics, and supply chain community.
Hosted by Sam Smeaton from LogiHire, each episode features real conversations with the people shaping the Australian freight and logistics industry. From operations coordinators and customs brokers to sales leaders, executives, and business owners.
We explore the topics that matter most: freight forwarding careers, logistics recruitment insights, sales and business development strategies, operational best practices, leadership in logistics, supply chain innovation, and the trends transforming the industry in Australia and globally.
Whether you work on the warehouse floor, manage operations, lead a sales team, or run a freight business, Forward Thinking delivers practical advice, industry knowledge, and career insights to help you succeed in the fast-moving world of freight.
New episodes are released regularly.
Follow now to stay connected to the Australian freight forwarding and logistics network and take your career or business to the next level.
Forward Thinking is Australia’s go-to podcast for the freight forwarding, logistics, and supply chain community.
Hosted by Sam Smeaton from LogiHire, each episode features real conversations with the people shaping the Australian freight and logistics industry. From operations coordinators and customs brokers to sales leaders, executives, and business owners.
We explore the topics that matter most: freight forwarding careers, logistics recruitment insights, sales and business development strategies, operational best practices, leadership in logistics, supply chain innovation, and the trends transforming the industry in Australia and globally.
Whether you work on the warehouse floor, manage operations, lead a sales team, or run a freight business, Forward Thinking delivers practical advice, industry knowledge, and career insights to help you succeed in the fast-moving world of freight.
New episodes are released regularly.
Follow now to stay connected to the Australian freight forwarding and logistics network and take your career or business to the next level.

In this episode, I sit down with Pete Lynagh, founder of Haul Agency, a marketing firm that specialises in logistics and freight.
Pete shares how he went from being an electrician to running a full-service digital agency focused exclusively on the logistics sector, and why most companies are still stuck posting “truck pics” instead of building real online brands.
If you work in freight forwarding, transport, or logistics and want to understand how marketing can actually grow your business and attract better talent, this episode is for you.