Forward Thinking is Australia’s go-to podcast for the freight forwarding, logistics, and supply chain community.
Hosted by Sam Smeaton from LogiHire, each episode features real conversations with the people shaping the Australian freight and logistics industry. From operations coordinators and customs brokers to sales leaders, executives, and business owners.
We explore the topics that matter most: freight forwarding careers, logistics recruitment insights, sales and business development strategies, operational best practices, leadership in logistics, supply chain innovation, and the trends transforming the industry in Australia and globally.
Whether you work on the warehouse floor, manage operations, lead a sales team, or run a freight business, Forward Thinking delivers practical advice, industry knowledge, and career insights to help you succeed in the fast-moving world of freight.
New episodes are released regularly.
Follow now to stay connected to the Australian freight forwarding and logistics network and take your career or business to the next level.
Forward Thinking is Australia’s go-to podcast for the freight forwarding, logistics, and supply chain community.
Hosted by Sam Smeaton from LogiHire, each episode features real conversations with the people shaping the Australian freight and logistics industry. From operations coordinators and customs brokers to sales leaders, executives, and business owners.
We explore the topics that matter most: freight forwarding careers, logistics recruitment insights, sales and business development strategies, operational best practices, leadership in logistics, supply chain innovation, and the trends transforming the industry in Australia and globally.
Whether you work on the warehouse floor, manage operations, lead a sales team, or run a freight business, Forward Thinking delivers practical advice, industry knowledge, and career insights to help you succeed in the fast-moving world of freight.
New episodes are released regularly.
Follow now to stay connected to the Australian freight forwarding and logistics network and take your career or business to the next level.
Price and service still matter in freight forwarding, but they no longer win on their own.
Sam talks with Sean Crook, Co-Founder and Director of Neolink, about why logistics decisions now hinge on visibility, technology, and data-driven insight.
Sean shares how a beer marketing mishap led him into freight, the early grind of building Neolink, and why the old “price and service” pitch falls short.
They cover:
How COVID flipped customer priorities toward transparency and tech
Using AI and automation to scale without adding headcount
Lessons from Neolink’s first acquisition and culture-first growth
How roles in forwarding will change as AI takes over routine tasks
For anyone moving freight or selling logistics services, this conversation shows what creates real value beyond a sharp rate and a smile.