Get into the minds of breakthrough business leaders and entrepreneurs to explore their unique stories and ideas for the future. From devastating pitfalls to life-changing aha moments, hosts and serial entrepreneurs themselves Pete Sena and David Salinas push interviews past the surface for an in-depth, insightful glimpse at the future of business and brands. Take your seat at the table to hear guests recount their failures, re-live their midnight planning sessions, share their hopes & passions, and explain what’s next for their business, industry, and the world. Subscribe now and join us in becoming Forward Obsessed, and be sure to watch all the full video episodes on Youtube.
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Get into the minds of breakthrough business leaders and entrepreneurs to explore their unique stories and ideas for the future. From devastating pitfalls to life-changing aha moments, hosts and serial entrepreneurs themselves Pete Sena and David Salinas push interviews past the surface for an in-depth, insightful glimpse at the future of business and brands. Take your seat at the table to hear guests recount their failures, re-live their midnight planning sessions, share their hopes & passions, and explain what’s next for their business, industry, and the world. Subscribe now and join us in becoming Forward Obsessed, and be sure to watch all the full video episodes on Youtube.
Sean Busch: Lessons from Bootstrapping to Big-Box Retail // #62
Forward Obsessed
1 hour 25 minutes 47 seconds
8 months ago
Sean Busch: Lessons from Bootstrapping to Big-Box Retail // #62
What does it take to scale a business from a $20,000 launch to over $100 million in revenue? In this episode of Forward Obsessed, entrepreneur Sean Busch takes us through his incredible journey—from a small-town kid flipping car parts in high school to founding and selling the household cleaning brand Puracy. Along the way, Sean shares how he leveraged Amazon’s early days, built a direct-to-consumer powerhouse, and navigated the challenges of big-box retail.
Sean opens up about the highs and lows of entrepreneurship, including the moment he was fired just before Christmas, the brutal cash-flow struggles of expanding into Target and Walmart, and the pivotal decision to exit his company. He also shares key lessons on craftsmanship vs. commerce, the importance of customer obsession, and why having the right CFO can make or break your business. Now, with his newest venture, Dad Mode, Sean is applying everything he learned to build another game-changing brand.
Whether you're a founder, a business leader, or just someone fascinated by the journey of building something from the ground up, this conversation is packed with invaluable insights.
🔎 Find Out More About Sean Busch
LinkedIn: https://www.linkedin.com/in/seantbuschInstagram: https://www.instagram.com/stb416/Dad Mode: https://godadmode.com/Puracy: https://puracy.com/
Chapters
00:00 - A First for Forward Obsessed03:15 - Sean’s Early Hustles & Entrepreneurial Roots10:45 - From Car Detailing to Medical Sales18:30 - The Leap Into E-Commerce & Building Puracy25:50 - Cracking the Amazon Playbook32:15 - Scaling to Retail: The Target & Walmart Challenge40:05 - Surviving Cash Flow Nightmares48:20 - The Emotional Toll of Entrepreneurship55:10 - The Exit: Selling Puracy1:02:30 - Lessons Learned & Advice for Founders1:10:00 - Sean’s Next Venture: Dad Mode
🔗 Other Links & Resources
The Honest Company by Jessica Alba (Book): https://www.amazon.com/dp/1609619110The Lean Startup by Eric Ries (Book): https://www.amazon.com/dp/0307887898Amazon FBA: https://sell.amazon.com/fulfillment-by-amazonSinger Automotive: https://singervehicledesign.com/Seven Generation (CPG): https://www.seventhgeneration.com/
🔴 Support & Connect
Forward Obsessed Website: www.forwardobsessed.comInstagram: https://www.instagram.com/forwardobsessed/TikTok: https://www.instagram.com/forwardobsessed/LinkedIn: https://www.linkedin.com/showcase/forward-obsessed/
#entrepreneurship #startups #businessgrowth
Forward Obsessed
Get into the minds of breakthrough business leaders and entrepreneurs to explore their unique stories and ideas for the future. From devastating pitfalls to life-changing aha moments, hosts and serial entrepreneurs themselves Pete Sena and David Salinas push interviews past the surface for an in-depth, insightful glimpse at the future of business and brands. Take your seat at the table to hear guests recount their failures, re-live their midnight planning sessions, share their hopes & passions, and explain what’s next for their business, industry, and the world. Subscribe now and join us in becoming Forward Obsessed, and be sure to watch all the full video episodes on Youtube.
