Join Ontario tourism leaders Brad Kozak, Trevor Norris and Libby Warden at a live panel moderated by Abdullah el Safadi of Air Canada.

In this two-part episode, Andrew Siegwart celebrates two 2025 Tourism Champions of the Year: Brad Kozak and Trevor Norris, who are transforming Ontario's tourism landscape through innovative approaches. Brad Kozak reveals how his golf tourism platform connects over 50 golf courses and 25 accommodation partners across nine tourism regions, creating a seamless booking and marketing experience. By prioritizing customer needs and leveraging technology, he's revolutionized golf travel in Ontario. Trevor Norris shares his regenerative tourism strategy for the Bay of Quinte region, focusing on community-driven experiences that empower local entrepreneurs and storytellers. His approach goes beyond traditional tourism, creating meaningful connections between travelers and local communities while supporting sustainable economic development. Both champions demonstrate how tourism can be a powerful force for economic growth, community engagement, and positive change. They highlight the importance of collaboration, innovation, and putting customer experience at the forefront of destination development. And both offer insights into adapting to market changes, addressing climate challenges, and creating authentic, memorable travel experiences that benefit both visitors and local communities. Book Now! There is space still available to join us at the Ontario Tourism Summit. Forward Motion thanks its partners for their support of this show: Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart leads a powerful discussion on public safety in Ontario's tourism industry. Joined by Deputy Chief Nick Milanovic, Robert Serpe, and Sumeeta Kohli, the conversation delves into critical issues like human trafficking, active shooter preparedness, and community protection. The panel explores the evolving landscape of public safety, emphasizing the importance of proactive measures over reactive responses. They discuss how technology, diverse communities, and changing communication channels impact safety strategies. A key focus is human trafficking, with experts highlighting the vulnerability of international students and the need for industry-wide awareness and training. The discussion underscores the collaborative approach required to combat safety challenges, stressing that public safety is a shared responsibility. From law enforcement to tourism operators, everyone has a role in creating safer destinations. The episode concludes with a call to action, encouraging individuals to stay aware, speak up, and be part of the solution. Forward Motion thanks its partners for their support of this show: Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart is joined by Indigenous tourism leaders Kevin Eshkawkogan (Indigenous Tourism Ontario), Henry Tso (Indigenous Tourism British Columbia), and Robert Bernard (Nova Scotia Indigenous Enterprise Network) to discuss the transformative impact of Indigenous tourism in Canada. Kevin, Henry and Robert share their personal journeys into the industry and reflect on how Indigenous tourism fosters reconciliation, cultural revitalization, and local prosperity. The conversation highlights the importance of authenticity, community-driven approaches, and the need for collaboration across regions. The episode also introduces the Indigenous Coalition of Tourism Champions, a new initiative aimed at uniting provincial organizations to amplify Indigenous voices and support grassroots development. Listeners gain insight into innovative programs, such as cultural authenticity designations and frontline training, and receive recommendations for unique Indigenous tourism experiences from coast to coast. The episode emphasizes the value of storytelling, partnership, and building a more inclusive and meaningful tourism landscape in Canada. Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart hosts a discussion with Aaron Binder and Liliana Camacho of the Better Way Alliance (BWA) on building a fairer, more resilient business ecosystem in Ontario. They explore ethical employment and sustainable business practices. Aaron shares his journey from tour guiding to leading the BWA, emphasizing the importance of curiosity, narrative, and food in tours. Liliana highlights her background in sustainability and the BWA's role in influencing policy. They discuss the fixed cost crisis, advocating for predictable rent increases, dispute resolution mechanisms, and standardized leases. The BWA also offers tools and pilot programs to support ethical employment practices. Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lisa McLean, Country Manager of Le Boat Canada, talks to Andrew Siegwart about the company’s rapid growth and the increasing popularity of boat-based vacations in Ontario. Lisa shares her career journey in tourism and explains how Le Boat offers a unique, accessible luxury experience on Ontario’s historic waterways, including the Rideau Canal and Trent-Severn Waterway. She highlights shifting travel trends, with more travelers seeking DIY itineraries and authentic local experiences. Lisa discusses Le Boat’s appeal to multi-generational families, corporate groups, and international tourists, emphasizing the ease of use—no boating license required—and the strong support from local communities. Andrew and Lisa cover Le Boat’s economic impact on small towns, partnerships with local businesses, and the importance of digital marketing and influencer engagement. Lisa also shares hidden gems along the waterways and encourages Ontarians to explore their own backyard, underscoring the collaborative spirit driving Ontario’s tourism industry forward. Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart welcomes Rebecca MacKenzie and Michael Crockatt, outgoing and incoming chairs of the Tourism Industry Association of Ontario’s board. Together, they reflect on their personal journeys in tourism and discuss the launch of Ontario’s new tourism strategy—a collaborative, industry-led roadmap designed to foster growth, innovation, and sustainability across the province. The conversation explores the sector’s resilience post-pandemic, the growing importance of indigenous and culinary tourism, and the critical role of government support and long-term investment. Both Rebecca and Michael emphasize the value of strong leadership, teamwork, and open communication within not-for-profit organizations. They also share practical advice for young professionals entering the industry, encouraging entrepreneurship, networking, and a passion for learning. The episode wraps up with a rapid-fire Q&A, offering insights into current trends, leadership influences, and the evolving landscape of Ontario’s vibrant tourism sector. If you would like some more details about the TIAO's new Tourism Strategy, click here. Forward Motion thanks its partners support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We spotlight the vital role heritage preservation plays in Ontario’s tourism and community development landscape. Joined by leading experts from the Architectural Conservancy of Ontario (ACO), we explore how protecting our historic buildings goes far beyond aesthetics — it’s about identity, sustainability, and economic opportunity. From the environmental benefits of adaptive reuse to the untapped potential of heritage tourism, this discussion reveals how keeping, fixing, and reusing heritage structures can support thriving, resilient communities. Key Takeaways:Sustainability: Renovating historic buildings significantly reduces emissions and construction waste.Economic Growth: Heritage tourism offers strong ROI and revitalizes local economies.Community Connection: Preserved spaces deepen our cultural roots and social cohesion.Challenges Ahead: Restrictive demolition bylaws and insufficient municipal support remain barriers.What’s Needed: Increased funding, policy reform, and a broader understanding of heritage value — beyond architecture to social and economic context. Today's Guests: Dr. Lynne D. DiStefano Co-founder of the Architectural Conservation Programmes at The University of Hong Kong. Former professor at Western University (Ontario) and Chief Curator of Museum London. Catherine Nasmith, CAHP Heritage consultant and urbanist with offices in Toronto and Muskoka. Catherine has been a leader in heritage planning, research, and advocacy across Canada. 🔗 Canadian Association of Heritage Professionals (CAHP) Kae Elgie Chair of the Architectural Conservancy of Ontario (ACO), Kae is an advocate for education, conservation, and community engagement in heritage spaces. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart interviews Mayor Cam Guthrie of Guelph, Ontario, exploring how the city is setting new standards for mid-sized urban centres. Mayor Guthrie shares his personal journey into municipal leadership and highlights Guelph’s reputation as a sustainability leader and economic innovator. The discussion covers the city’s diverse economy, including its strong agri-food and automotive sectors, and the challenges of infrastructure and housing development. Mayor Guthrie explains how Guelph leverages the municipal accommodation tax to boost tourism and support local events, while also investing in both large-scale festivals and grassroots initiatives. The episode delves into Guelph’s commitment to sustainability, climate resilience, and community safety, emphasizing partnerships and innovative approaches to social services. Mayor Guthrie also reflects on the importance of regional collaboration and public engagement, offering insights into the city’s forward-thinking, community-driven approach to growth and well-being. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Di Donato, President and CEO of Liberty Entertainment Group, joins Andrew Siegwart to reflect on his journey in the hospitality world. From earning Canada's very first Michelin star to putting Toronto on the global culinary map, Nick shares what it takes to stay at the top in an ever-changing industry. He opens up about the challenges of rising costs—especially with increased minimum wage—and how innovation is helping him adapt. We dive into his ambitious new project at the newly opened 55,000-seat Rogers Stadium in Downsview, where modular kitchens and a team of 1,500 locals will bring food service to the next level. Plus, Nick gives us a sneak peek at his plans for the historic Prince Estate in Prince Edward County—and how he hopes to help transform the area into a premier tourism destination. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart explores the current state of tourism through a conversation with William Schatten and Alex Mazanik from Context Research Group. The researchers dive into traveler sentiments across Ontario, the United States, and Europe, revealing how geopolitical tensions, economic pressures, and changing consumer priorities are reshaping travel decisions. The duo revealed insights, conducted in partnership with Destination Ontario. including a decline in Ontarians' enthusiasm for US travel, driven by political concerns and cost-of-living challenges. Conversely, European travellers view Canada as an attractive, distinct destination aligned with their values. The discussion highlights the tourism sector's resilience, with operators focusing on sustainable growth, local experiences, and community well-being. The episode also introduces the Ontario Travel and Tourism Monthly, a new data tool designed to provide real-time insights for tourism businesses. Guests William Schatten and Alex Mazanik ended the show by sharing their personal off-the-beaten-path travel recommendations. Ontario Travel & Tourism Monthly https://www.crg.ca/ontario-travel-tourism-monthly Promo code: TIAO EU Pulse Study Results https://www.crg.ca/post/eu-traveller-pulse-survey-results US Pulse Studies Results (Wave 1 & Wave 2) https://www.crg.ca/post/us-traveller-pulse-survey-results-wave-2 Ontario Consumer Study Results https://www.crg.ca/post/ontario-consumer-study-results See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart interviews Kirkland Lake Mayor Stacy Wight and Economic Development Director Dan Laverdure the town's transformative economic strategy. Kirkland Lake, a historic mining community of about 8,500 people, is reimagining its future by diversifying its economy and revitalizing tourism. The municipality is developing a five-year tourism plan that leverages its rich mining heritage, implementing a Municipal Accommodation Tax, and attracting new development through innovative approaches. Key initiatives include partnering with Keepers of the Circle, an indigenous women-led organization building a modular home factory, and creating a resident attraction campaign. The town is focusing on showcasing its cultural assets, including historical mining sites, the Northern Throttle drag races, and a multicultural center. Wight and Labrador emphasize the importance of community collaboration, indigenous reconciliation, and targeted support from provincial and federal governments to help smaller communities grow and thrive. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart speaks with Lauchlan Rogers, Chief Marketing Officer at Destination Ontario, about his journey from academia to leading the province’s tourism marketing strategy. Rogers shares how his early studies in anthropology, human geography, and GIS led him into digital strategy roles and eventually to Destination Ontario, where he advanced from social media advisor to CMO. He reflects on the challenges and innovations during the pandemic, including global content management and recovery planning. The conversation focuses on the creative strategy behind the new “We Stand” campaign, emphasizing themes of provincial pride, wellness travel, sustainability, and the impact of AI on marketing. Rogers highlights the importance of dynamic partnerships, powerful storytelling, and understanding consumer behavior to drive tourism growth across Ontario. Listen for valuable insights for tourism professionals and destination marketers aiming to adapt to evolving travel trends and promote all of Ontario’s experiences. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart sits down with Ashley Salem, operator of Blue Heron Cruises and co-owner of Sweetwater Bay in Tobermory, Ontario. Ashley shares her deep-rooted connection to the region, having spent summers in the area since childhood and working in tourism since 1999. Blue Heron Cruises offers glass-bottom boat tours, sunset cruises, and a new diving and snorkeling experience in the Fathom Five National Marine Park. This year, they're launching Blue Heron Adventures, providing tours for various skill levels around the area's 20+ shipwrecks. Sweetwater Bay, a recent addition to their portfolio, offers six high-end suites on the Bruce Trail, featuring a restaurant, pool, vegetable garden, and lavender maze. The property provides a unique accommodation experience for hikers and nature enthusiasts. Ashley discusses the evolution of Tobermory's tourism, highlighting the impact of social media, reservation systems, and the area's natural beauty. She emphasizes the importance of sustainable practices, staff training, and creating memorable experiences for visitors. Andrew and Ashley cover the challenges of managing multiple tourism businesses, recruiting staff, and catering to diverse visitor demographics. Ashley's advice for travellers: make reservations early and explore the Bruce Trail to discover hidden gems. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Tyler is the Marketing Manager at Horseshoe Valley Resort. She shares her love for travel from a young age, recalling creating Lego airports, to becoming a marketing professional, highlighting her background in communications and passion for hospitality. Horseshoe Valley Resort, founded in 1962, has evolved into a four-season destination offering skiing, mountain biking, golf, and live music events. Tyler discusses the resort's strategic approach to guest experiences, focusing on inclusive packages, personalization, and local partnerships. The resort collaborates with nearby businesses like Tree Top Trekking and Beta Nordic Spa to create comprehensive visitor experiences. Our host Andrew Siegwart ask about marketing innovations, including the use of micro-influencers, segmented email campaigns, and data-driven strategies. Tyler emphasizes the importance of authenticity and meeting guests' diverse needs, particularly for families seeking convenient, multi-activity vacations. Recent challenges like the ice storm have showcased the resort's community-oriented approach, with Horseshoe Valley providing support and refuge during difficult times. Looking ahead, the resort is seeing strong bookings and remains committed to highlighting local tourism, offering unique experiences, and adapting to changing market trends. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Forward Motion, host Andrew Siegwart interviews Darrell Schuurman, CEO of the CGLCC (Canada's 2SLGBTQI+ Chamber of Commerce), exploring his journey from Alberta's tourism industry to leading a national organization supporting queer-owned businesses. Schurrman discusses the challenges facing the LGBTQI+ community amid recent anti-diversity movements in the US and Canada, highlighting the importance of economic inclusion and supplier diversity. The conversation covers the CGLCC's innovative programs like Rainbow Registered and international trade missions, emphasizing Canada's potential as a welcoming destination for queer travelers. Schurrman shares insights on navigating political pressures, maintaining organizational values, and the significant economic potential of the queer travel market, which is estimated at $300 billion globally. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Young, President and CEO of Attractions Ontario, shared his career journey, starting from his early days at Canada's Wonderland and evolving through various roles, including owning a local newspaper and serving on municipal council. He emphasized the importance of seizing opportunities and being introspective. Young discussed the evolving nature of attractions, highlighting trends like personalized experiences, sustainability, and immersive technology. He also stressed the economic impact of attractions, noting their role in driving tourism and the need for better data and advocacy. Young co-founded the Canadian Attractions Network to ensure attractions receive proper support and representation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tourism Kingston's CEO Megan Knott discusses the transformative power of tourism, highlighting how mid-sized cities like Kingston can leverage strategic partnerships, diverse offerings, and community engagement to drive economic growth and visitor experiences.

This episode features Andrew Siegwart and Madison Simmons from the Tourism Industry Association of Ontario (TIAO) focused on the recent provincial election and the future of Ontario's tourism industry. Premier Doug Ford secured a third consecutive majority, with the election highlighting economic concerns and trade relations with the US as key priorities. TIAO launched a pre-election campaign called "Ontario Needs Tourism," generating over 1,200 letters to candidates and emphasizing the sector's economic importance. The conversation explored several critical recommendations for tourism growth, including:Increasing marketing funding by $15 million to compete with other provincesCreating a $20 million fund to support sport and business event biddingImproving transportation infrastructureAddressing workforce challenges, particularly international student work permitsReforming municipal accommodation tax regulationsThe discussion also previewed an upcoming Ontario Tourism Strategy developed through consultations with over 1,000 businesses. The strategy's six key priorities include:Strategic investment in tourism capacityTransportation infrastructure improvementsMarket diversificationSustainability initiativesWorkforce developmentEnhanced collaboration among support organizationsThe overarching message emphasized the need for focused, collaborative approaches to drive productivity and economic growth in the tourism sector, particularly in the context of current economic uncertainties. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Victoria Clarke, Director and CEO of Visit Mississauga, shares her dynamic career journey from office management to tourism leadership. With a background in digital marketing, philanthropy, and broadcasting, she brings a unique perspective to destination marketing.