In this episode of "Forward Founders" we talk to Claudia North about the challenges faced by solopreneurs and ecommerce businesses in optimizing their online presence and logistics.
Running a business can be lonely, something that Claudia learned when she founded her first business "Mumi & Bubi" and was a key factor in founding her second business, "With Small Business".
"With Small Business" provides eCommerce marketing advice, connecting small businesses with qualified marketing experts, so Claudia was the perfect guest to delve into topics such as balancing generating revenue with growth, the importance of data and understanding consumer behaviour.
CLAUDIA NORTH: https://claudianorth.com/
WITH SMALL BUSINESS: https://www.withsmallbusiness.com/
BUY HER BOOK: https://www.amazon.com.au/ECOMMERCE-GROWTH-FRAMEWORKTM-ESSENTIAL-MARKETING/dp/B0BN9DM8TZ
#podcast #ecommerce #ecommercetips #smallbusiness #smallbusinessadvice #revenuegeneration
00:00:00 Introduction of Claudia North
00:05:08 Entrepreneur Sells Baby Product Business After Successful International Expansion
00:11:33 Challenges Of Selling Products Online And Building Direct Relationships With Consumers
00:15:54 Founder Of Small Business Explains Motivation For Starting Up
00:20:48 Craft Brewery In Perth Not Scaling Revenue Despite Active Organic Social Media Presence
00:22:37 The Importance Of Balancing Revenue Generation And Digital Marketing For E-commerce Businesses
00:26:13 Small Businesses Need Support In Knowing What To Do Next
00:32:31 Challenges For Small Businesses In Transitioning To Google Analytics
"Forward Founders" is a podcast hosted by Glide Agency.
https://podcasters.spotify.com/pod/show/forward-founders
At Glide Agency we’re all about connecting people so brands can thrive online. We help e-commerce retailers, disruptive businesses and ground-breaking startups generate revenue, by establishing direct and transparent ROI from their digital advertising spend. We also support community-focused and socially-minded organisations to enrich their digital presence through a mix of brand awareness and lead generation campaigns.
https://www.glideagency.com/