Es Chandra from Glide sits down with Seva Mozhaev to talk about all things TikTok & using it to drive business. TikTok’s popularity soared during the pandemic, becoming the most-downloaded app in the world in the first quarter of 2020. Where TikTok shines is in generating brand awareness and engagement. There's no doubt that this platform is only going to get more effective from here in terms of audience growth and innovation. The platform is still young, and at its current growth rate, brands that hop on the network now will see the most benefits.

Be sure to tune into this episode of the Glide Academy Podcast.