Es Chandra from Glide sits down with Matt Reed from Sum Effect to talk about the emphasis of visual content in marketing.

The importance of product photography in e-commerce is immense: when shopping online, shoppers do not have the benefit of being able to see the product before them – but photos are the perfect solution to this. Not only will you see your conversion rate improve, but you can improve your marketing campaigns with excellent custom images, highlight the USPs of your product through imagery, establish your brand identity, and attract new customers.