We sat down with CloseFactor’s Leena Joshi to talk about boosting GTM efficiency with tailored data sources and machine learning, partnering with Sequoia Capita (seed/A), doubling LaunchDarkly reps productivity, and building a team at your startup.
Leena is the CEO and co-founder of Closefactor. CloseFactor is the world’s first GTM operating system for revenue teams. Using machine learning to automatically curate unstructured information about companies and extract meaningful insights that go-to-market teams can act on, CloseFactor identifies your best customers, empowering sales and marketing teams to hit their goals.
Closefactor raised $20M from Sequoia, Vertex, and GTMFund among others.
The audio version is available everywhere you listen to podcasts.
https://anchor.fm/forward-by-dawn/
0:00 - Why does a company need a GTM operating system?
3:38 - Customizing Closefactor to the customer needs: datasets, GTM motion
9:08 - Using Closefactor: talking to the right people about the relevant ongoing challenges
14:25 - Case studies: Faster ramp times, 2x reps productivity, increased visibility into the market
16:20 - Implementing Closefactor
21:51 - What’s the best engagement strategy for a sales rep?
23:49 - Starting Closefactor: from enterprise GTM exec to a founder. Finding first customers.
29:00 - Partnering with Sequoia Capital
33:35 - Building an effective team at your startup
38:20 - Leena’s vision for CloseFactor
Twitter: https://twitter.com/close_factor
Linkedin: https://www.linkedin.com/company/closefactor/
Careers: https://closefactor.com/company/careers/
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Contact us at forward@dawnglobalventures.com