Entirely by word of mouth, educator and college counseling professional Beth Antony has built a successful business based on a simple truth: there is a better way to navigate the college application process. Over the past decade, she’s helped high school seniors into their first choice college. Her better way applies not just to kids applying to colleges, but to anyone who's trying to find their place, including businesses that are trying to find their market. Beth’s dedication to both her pro bono and for-profit clients is inspiring and uplifting.