What are the biggest reputational risks corporations face today? How can journalists expand their reach in an evolving media landscape? And how do we tackle the growing threat of disinformation? In this episode, we dive into these pressing questions with two powerhouse guests — Bob Pearson and Ray Kerins.

Bob is an author, advisor, and investor with deep expertise in healthcare, technology, and media, as well as a lecturer at The University of Texas McCombs School and a former Defense Science Board member. Ray is the CEO of The Next Solutions Group, with decades of experience leading corporate affairs and shaping policy at Bayer and Pfizer. Together, they bring a wealth of knowledge on corporate strategy, crisis management, and the intersection of business and social impact. Don’t miss this insightful conversation on trust, leadership, and the lessons we’ve learned from modern media and politics.

This interview was conducted by Alan Herrera, who oversees AFPC-USA's editorial operations.