Ford BioSnap a weekly updated Biography.
Ford has been everywhere this week and not always in the way they would want. The big headline is Ford issuing a major recall on September 3, 2025, covering more than 355,000 F-Series trucks due to dashboard failures, which can leave drivers essentially blind to vital info like speed, fuel level, warning lights, and even turn signals. This recall hits 2025 and 2026 models across the best-selling F-150, F-250, and up through F-600. If you have not gotten a letter, watch your mailbox—owners started receiving notifications September 2. And this is not the only recent recall for Ford’s trucks: August saw a massive brake booster recall and July a parking brake defect, so some unlucky drivers are juggling multiple trips to the dealer. According to local press out of Sonoma County, over 2,000 trucks in that region alone are involved. In a year that has seen 109 recalls and over 7.8 million Ford vehicles affected, the hits keep coming for this brand.
But it’s not all trouble in Ford world. Ford is actively doubling down on its Detroit street cred by partnering with The Tonight Show Starring Jimmy Fallon, which taped in Detroit on September 14. This is part of a five-year deal with NBCUniversal and supports a long-running Ford strategy—leaning into Detroit roots, community arts support, and cultural reputation to boost brand loyalty, which actually climbed to an industry-best of 58.9 percent in the first half of 2025. According to AInvest, Ford is betting that these local ties will help insulate the brand from the rough seas of electrification and supply chain drama that make its stock anything but boring lately. That stock, by the way, slipped about three percent earlier this year on continued challenges with EV production, but Ford still claims the deep community investments are a long-term buffer.
On the business front, Ford Motor Company closed a £400 million medium-term note offering through its Ford Credit arm at the end of August. Gibson Dunn’s headliners say those proceeds will fuel core business needs and keep financing competitive.
Sales-wise, Ford posted a four percent gain in the United States for August 2025, delivering just over 190,000 units. A nice uptick, but the brand still trails Toyota by 35,000 sales for the month and is under pressure to flesh out its pared-down model lineup.
In social media and brand news, Ford rebranded its racing division, dropping Ford Performance for the punchier, retro-for-2025 Ford Racing. To top it off, Formula 1 fan favorite Daniel Ricciardo is now their new global ambassador, creating fresh buzz in digital and motorsport circles.
While Ford’s recent recalls dominate headlines and frustrate affected drivers, the company’s narrative is split between crisis management, bold cultural alignment in Detroit, cautious optimism in the EV race, and motorsport glamour, with speculation swirling that further trimming or reimagining of the model lineup could be in the cards as competition heats up.
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