Ford BioSnap a weekly updated Biography.
Ford has been in the headlines for both high drama and big pivots in the past few days. The news that dominates every conversation is Ford’s recall crisis: the company has set an industry record in 2025 with 88 safety recalls already, and just yesterday, the Times Union reported Ford is recalling almost 1.5 million vehicles over a rearview camera issue. These roll in on top of massive recent recalls for software bugs and mechanical defects involving the flagship F-150 and Lightning models, with $570 million in charges for a fuel injector defect and another $900 million for F-150 Lightning issues. Not surprisingly, the relentless quality problems have hammered Ford’s stock, which is down 10 percent over the past quarter, and analysts are openly questioning whether these recalls reveal systemic problems in Ford’s supply chain and management culture—per AInvest, investor confidence has never been shakier.
The company’s strategic juggle is just as dramatic. As reported by the Los Angeles Times, Ford is pulling billions away from cancelled EV projects, including a much-hyped three-row SUV, shifting those investments into gas-powered models and hybrids following the rollback of federal emissions standards and EV tax credits by the Trump administration. CEO Jim Farley explained to analysts this could unlock a multibillion-dollar opportunity, especially for the Ford Blue line of internal-combustion and hybrid vehicles, which are set to benefit with reduced compliance costs.
But not every headline is grim. Ford made waves September 3 with a sentimental yet strategic move: rebranding its global motorsports division from Ford Performance to Ford Racing, a nod to its legendary racing roots. General Manager Will Ford, Henry Ford’s great-grandson, announced this change to employees, emphasizing deeper integration of track and road engineering and a renewed push into merchandise and global competition, including a debut for the new Ford Racing production vehicle at next January’s Dakar and Daytona launches, as confirmed by The Daily Reporter Online. The new racing logo is rolling out immediately, and Ford is betting big that its “America’s race team” legacy will keep fan passion alive even as recalls mount.
There was also a rare feel-good moment: last week’s Michigan Central celebration for the launch of Ford Building Together, a new philanthropic initiative partnering with the American Red Cross, Feeding America, Habitat for Humanity, and Team Rubicon. Actor Bryan Cranston, Ford’s longtime voice, rallied 800 blue-shirted employees and volunteers. According to Yahoo and Ford’s press office, this marks a visible recommitment to social responsibility as the company weathers its PR storms.
On the financial front, Ford Motor Credit Company completed a £400 million note offering August 29, 2025, according to Gibson Dunn, shoring up liquidity for general corporate use and hinting that Ford is fortifying its financial position in a turbulent market.
Social channels are buzzing with commentary on the recall saga—the phrase “Ford recall” dominated trending lists over the weekend—and the Ford Racing rebrand ignited nostalgia across motorsport forums and Twitter. As of today, Ford’s long-term biographical narrative is at an inflection point, juggling public trust issues, regulatory tailwinds, and a bid to reclaim its historic swagger on the track.
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